Summary: WPExperts respects your privacy. We collect only what's necessary to provide our services, never sell your data, and give you full control over your information. Read on for the full details.
1. Who We Are
WPExperts ("we," "our," or "us") is a digital services company based in Chennai, Tamil Nadu, India, providing WordPress development, Google Ads management, and SEO services. Our website is wpexperts.in.
This Privacy Policy describes how we collect, use, store, and protect information when you visit our website or engage our services. By using our website or services, you agree to the practices described in this policy.
2. Information We Collect
We collect information in the following ways:
Information You Provide Directly- Contact form submissions: Name, email address, phone number, and project details.
- Email communications: Any information you share when contacting us via email.
- WhatsApp / phone enquiries: Your contact details and conversation content.
- Client onboarding: Business details, billing information, and access credentials required to deliver our services.
- Usage data: Pages visited, time on site, referring URL, and browser/device type.
- IP address: Used to identify general geographic location and prevent abuse.
- Cookies and similar technologies: See Section 4 for full details.
- If you interact with our social media profiles (LinkedIn, Instagram, Facebook), those platforms may share limited profile information with us.
- Google Analytics and Google Ads platforms provide aggregated data about how users interact with our website and ads.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to enquiries and provide quotations for our services.
- To deliver contracted web development, SEO, and Google Ads services.
- To send project updates, invoices, and service-related communications.
- To improve our website, content, and service offerings based on user behaviour.
- To send occasional marketing communications (only with your consent; you may opt out at any time).
- To comply with applicable legal obligations and resolve disputes.
- To detect, prevent, and address fraud or security incidents.
4. Cookies & Tracking Technologies
We use cookies — small text files stored on your device — to enhance your experience on our website. These include:
- Essential cookies: Required for the website to function correctly. These cannot be disabled.
- Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics). All data is anonymised and aggregated.
- Marketing cookies: Used to track conversions from our Google Ads campaigns and to enable remarketing.
You can control cookies through your browser settings. Disabling cookies may affect some site functionality. You can also opt out of Google's use of cookies for advertising via Google's Ads Settings.
5. Google Ads & Analytics
Our website uses Google Analytics (operated by Google LLC) to analyse website traffic. Google Analytics collects anonymised data about how users interact with our site and uses cookies to track sessions.
We also use Google Ads (including Google Tag Manager and the Google Ads Conversion Tag) to measure the effectiveness of our advertising campaigns. These technologies may collect data about your visit and actions on our site.
Google's Privacy Policy governs how Google collects and uses this data. You can review it at policies.google.com/privacy.
We do not share personally identifiable information with Google beyond what is required for ad conversion tracking.
6. Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share data only in the following limited circumstances:
- Service providers: Trusted vendors who assist in delivering our services (e.g., hosting providers, payment processors, project management tools). These parties are contractually obligated to protect your data.
- Legal requirements: When required by applicable law, court order, or governmental authority.
- Business transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you before such a transfer takes place.
- Your consent: With your explicit permission for any purpose not listed above.
7. Data Security
We implement industry-standard security measures to protect your information, including:
- SSL/TLS encryption for all data transmitted to and from our website.
- Secure, access-controlled storage for client files and credentials.
- Regular security audits and software updates.
- Restricted internal access to personal data on a need-to-know basis.
While we take all reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to promptly notify you of any breach that may affect your personal data.
8. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this policy.
- Comply with legal, accounting, or reporting obligations (typically 7 years for financial records under Indian law).
- Resolve disputes and enforce our agreements.
Contact form enquiries from non-clients are deleted after 24 months. You may request earlier deletion by contacting us at the details below.
9. Your Rights
Depending on your location and applicable law, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request that we correct inaccurate or incomplete data.
- Deletion: Request that we delete your personal data ("right to be forgotten"), subject to legal retention requirements.
- Objection / Restriction: Object to or request restriction of certain processing activities.
- Data Portability: Request your data in a portable, machine-readable format.
- Withdraw Consent: Withdraw consent for marketing communications at any time by clicking "Unsubscribe" in any email or contacting us directly.
To exercise any of these rights, please contact us at hello@wpexperts.in. We will respond within 30 days.
10. Third-Party Links
Our website may contain links to third-party websites (e.g., social media profiles, client case studies, tool documentation). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable laws. When we do, we will update the "Last Updated" date at the top of this page. For material changes, we will provide additional notice (such as an email notification to active clients or a banner on our website).
Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: hello@wpexperts.in
- Phone / WhatsApp: +91 98XXX XXXXX
- Address: WPExperts, Chennai, Tamil Nadu, India
We are committed to resolving any concerns promptly and transparently.
This Privacy Policy was last updated on January 1, 2025. · Return to Homepage